What has to be a door of shop?2. Near handles can be done the beautiful sticker delivered by firms now - producers, with inscriptions where it is necessary to pull a door that it opened. Notice, in English it is written correctly: “ Push “ and “ Pull “. In Russian it is written with violation of a trance state: “ From “ and “ On “. You so did and often noticed that a large number of people which reads it begins to pull a door in other party. It occurs because you are in a trance state and cannot think “ where to pull it from itself “ .
3. it is frequent on a door or about a door the advertisement concerning what happens in shop is placed. “ We have a festive sale “ or “ Attention! Dear buyers, our shop works till 23:00 " today; - it is information, of course, it is important, but not now. The person is arranged in such a way that he does not remember that information which is not necessary to it at present. Therefore, most likely, this information will not be apprehended by it. Besides, information on a door is perceived by the Russian person in most cases as information on some trouble. When you approach the house, to an entrance and see the announcement - at first you notice “ Dear residents, attention! “ , and then some other text … What you will think of rather? What are you congratulated on a holiday? Or that once again tonight will disconnect hot water, light, and tomorrow cold. Most likely, about the second. It also thinks the person, having found the announcement on a door. He thinks: “ What what else trouble was tried to be made to me? “ .
of Any excess inscriptions (all this becomes then, in shop).
Instead of the inscription “ OPENLY “ it is necessary to tell the person what he has to make. Write, for example, “ You COME “. Only, if the shop is closed, do not write “ You LEAVE “ (ZOD). If the shop is closed write, for example, “ You COME TOMORROW At 10:00 “. do not write
“ TECHNICAL BREAK of 15 MINUTES “. From what time to read out? Here I suited also me now to wait for 15 minutes? Happens such “ technical breaks “ lasting 15 minutes there are days, and even two. Therefore, write specifically when it is necessary to come (it belongs also to web - developers when they close the website - write, in how many it will earn, but not “ TECHNICAL FAULTS WILL be RECTIFIED WITHIN 3 HOURS “) .
Instead of the inscription “ OT SEBYa “ and “ NA SEBYa “ write “ PULL “ or “ PUSH “ - as it is accepted in all other countries and in all other languages.
Who did not understand from an epigraph, a door - the person of shop. Whether can for iron, with the peeled-off paint, a rusty door to be the quality goods? Or goods of hi - end? Most likely, it is a door to the dark cellar. Also, it is a door in shop which sells goods for these most 80% of consumers who generate 20% of revenue.
If you and your shop have an opportunity to put the automatic swinging open door, then you do a huge investment in sales volume.
It is a pity that even simple rules sometimes do not soblyudaitsya at large players of the market.
Photos - examples can be watched in the primary source: ru/marketing/dver - magazina/]