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When I began to work in Google, the term captive audience (audience which will not be able to avoid viewing of the commercial) was used only in relation to TV viewers.

When I began to work in Google, the term captive audience (audience which will not be able to avoid viewing of the commercial) was used only in relation to TV viewers. Everything for one evening the advertizing message of a brand can reach nearly 100% of television audience, drawing attention of potential consumers at the expense of bright images, sounds and the movement.

ways of consumption of advertizing content by users significantly change Today. In many respects it is connected by emergence of a new formation of the people born during the period from 1980 to 2000 - millenial or generation of Y. The principles of consumption of content by these people and behavior at interaction with advertizing differ from habits and preferences of generation of their predecessors markedly. Representatives of generation of Y are created during an era of prompt development of the Internet and spend less than 28% of the time at TV screens. Moreover, volumes of consumption of traditional television content continue to decrease practically worldwide.

When I began to work in Google, the term captive audience (audience which will not be able to avoid viewing of the commercial) was used only in relation to TV viewers. Everything for one evening the advertizing message of a brand can reach nearly 100% of television audience, drawing attention of potential consumers at the expense of bright images, sounds and the movement.

ways of consumption of advertizing content by users significantly change Today. In many respects it is connected by emergence of a new formation of the people born during the period from 1980 to 2000 - millenial or generation of Y. The principles of consumption of content by these people and behavior at interaction with advertizing differ from habits and preferences of generation of their predecessors markedly. Representatives of generation of Y are created during an era of prompt development of the Internet and spend less than 28% of the time at TV screens. Moreover, volumes of consumption of traditional television content continue to decrease practically worldwide. The text of article is removed at the request of the author