How information on electronic cigarettes extends?Electronic cigarettes which the World Health Organization carries to electronic systems of delivery of nicotine whose value and influence on health is not studied yet promptly win the market. As researchers found out, the main source of information on new goods - the marketing companies in mass media. Advertizing imposes information whereas consciously it is looked for by only 2% of consumers.
Modern electronic cigarettes promptly win the market. What gadgets, what advantage from them or harm why they in general are necessary are?
Structurally e - the cigarette represents a mobile inhaler which, thanks to existence of the built-in accumulator, can use anywhere.
Though the first patent for the principle of the device was offered in 1963 as commercial goods the electronic cigarette was invented relatively recently, in 2004 - m. Somebody is considered her inventor Hon Lik from Hong Kong.
Popularity of a gadget is caused by the fact that process of its use is similar to smoking. The user brings to a mouth something similar to a cigarette or a cigar, then inhales and exhales the fragrant steam reminding a tobacco smoke.
A steam source in electronic cigarettes - special liquids. In their structure except water there is a glycerin which is responsible for appearance and intensity of steam, fragrances and propylene glycol, the solvent strengthening their action. Producers and sellers position the goods as pure and harmless replacement to tobacco.
As for nicotine which drop, as we know, “kills a horse“, in its liquid can not be. Nevertheless the World Health Organization carries e - cigarettes to electronic systems of delivery of nicotine, value and which influence on health is not studied yet.
Popularity of electronic cigarettes and awareness of consumers on them promptly grows. Thanks to electronic smokers in English there was even a new word which is chosen by the Oxford dictionary the word of 2014 and which he - a line still does not distinguish Google Translator. It is the verb “vape“. It is used for the description of process of inhalation and exhalation of steam generated by an electronic cigarette.
Researchers from University of Illinois in Chicago and University of California in San - Diego analysed as information on new goods extends.
It became clear that about existence of the electronic cigarettes which for the first time appeared in the American market in 2007, in 2013 - m knew 86% of respondents, 15% tried to use them. Several years ago the share of informed was much lower. In 2010 heard only 40,2% of the interrogated Americans among whom there were 11,4% of smokers, 2% which refused an addiction and 0,8% of the people never smoking about electronic cigarettes.
More than 17,5 thousand adult respondents took part in poll of 2013. Their awareness - generally result of the marketing companies which are carried out by distributors of electronic cigarettes to mass media. About a half (47%) of respondents reported that they learned about electronic cigarettes from various media - channels whereas only 2% made purposeful efforts on information search.
According to researchers, the greatest interest in consumers is caused by the commercials and announcements reporting about differences of electronic cigarettes from usual and showing use of a product.
Among the consumers who tried electronic cigarettes in practice the share of smokers of usual cigarettes increases. On polls of their 2012 there were 32% whereas in 2013 - m already 50%. Perhaps, it is connected with aspiration of people to get rid of an addiction, to find it less harmful alternative.
Whether there will be no “medicine“ too bitter? Researchers even more often find quite real and dangerous shortcomings at “virtual tobacco“.