Rus Articles Journal

What the Finnish design and fashionable style are based on?

Finnish design as the independent direction, already in the XX century mattered and differed in elements of the Scandinavian minimalism. It acquired great popularity in the world. And with an ulterior motive: the country is located on crossing European and the Russian fashionable tendencies. And today expressive images are created due to plentiful use of paints and prints.

It is difficult to describe the feeling of elation covering me at the sight of the bagatelle which is well made with someone own hands. In the course of work on an original thing - whether it be a metal ware, a pattern from a textile cloth, a burning out on a tree or an embroidery, it is possible to correct initial “plan“ of an idea and to find the ideal solution. The good luck - finding of such design decision which long will not get out of fashion.

In this sense the Finnish fashionable style is very experimental and original. It already acquired great popularity in the world. And with an ulterior motive: the country is located on crossing European and the Russian fashionable tendencies. The accruing influence of the Scandinavian and Slavic cultures exerts considerable impact on all fashionable industry; this definitely new, but is already rather recognized as a world tendency. How it occurred and why?

The Finnish design as the independent direction, already in the XX century mattered and differed in elements of the Scandinavian minimalism. And today expressive images are created due to plentiful use of paints and prints. The experts working in the field of fashion filled once traditional Finnish style with the bright, shouting prints. Finns create bright things, being guided, first of all, by requirements and tastes of the consumer audience. So, many collections of seasons of 2014 - 2015 are created under the influence of feeling of freedom which is given to the person by the nature.

And the surrounding nature really is of great importance for works of the Finnish designers, corresponding to two major aspects of the Finnish character: communication with the nature and awareness of the importance of environment. In spite of the fact that designers disagree concerning the concept “Finnish style“, at the majority it nevertheless is associated with changeable and sometimes a dramatic landscape behind a window. How comfortably in Finland to try on the drive of the present with slow craft and style of residents of the country?

Though Finland - not the warmest country of the world, approach of local masters to a color palette and patterns it is possible to call surprisingly solar. In my opinion, from - for long and “gloomy“ winter Finns miss color, things and events which literally lighten mood. Ready works reflect it by means of patterns, and also color blocks put over an embroidery by means of manual stuffing. Such is now here communication of traditional skill and modern technologies which is noticeable in new collections of clothes. In the same key even gastronomic pleasures of Finns can be allocated in separate “song“ in which the principles of ethics project on the general positive mood.

Having discussed a subject of new fashionable collections with many Finns, I came to a conclusion that people are interested in an original handiwork. Such products have soul and process of purchase and the treatment of the direct producer - the master not to compare to shopping in a supermarket. And one of the main keys to success of creativity is quality of products - executed in style of the minimalism peculiar to the Finnish design, they also combine the best of possible materials.

Also the principle of freedom and a freedom noticeable in design solutions of knitted things and things from skin, opens ample opportunities for the master and allows the creator of “an original novelty“ to experiment as with a pattern, a thing form, and with color schemes.

One more “counter“ of the Finnish needlewomen concerns recycling of raw materials that is very popular over all country. The thrift peculiar to Finns, and environmental friendliness of production is many years tradition, conscious style, but not accident. Creation of environmentally friendly things by means of the processed materials bears also fruit: simple and stylish things from a thick woolen cloth, felt, cashmere and even army overcoats look originally and have no shortcomings of a look shablonno - mass productions.

Finns wisely learned to be content with what have. And it, in my opinion, is fair: much bigger value, than even glory or success of the designer is lucky enough possession of an original self-made bagatelle. In towns, border with Russia, - Lappeenranta and Imatra (etc.) - there are small shops - little shops which realize goods of handwork. Enterprise activity in this segment is put in Finland in a big way, is popular (many businessmen inherit family business and have experience of several decades).

I know, as in Russia the needlework segment is rather developed. Now, in a century of informatization and high technologies, it is possible to exchange experience with the Finnish masters. It is possible to begin directly today. You do not say that you will return to it sometime. Time really accelerates. And in exchange of experience be ready to unexpected, interesting combinations of paints.