Rus Articles Journal

Millions which sat down on click of

the Dose of new information are caused by accustoming. How arises it is computer - mobile dependence?

the Famous psychologist Berres Frederik (BF) Skinner became famous after Ivan Pavlov for the fact that investigated ways of schooling of animals to this or that involuntary behavior. He managed to teach the pigeons placed in the cell of his name, to peck buttons in a certain sequence - encouraging them with food.

Live Skinner for 20 years longer, he would be the most self-satisfied psychologist on the planet now. Everywhere, where dart a glance, - in houses, offices, cars, on pavements and in buses, on beaches and in beds - he would see the people who stuck to the smartphones.“ I spoke“, - he would tell with satisfaction.

Thanks to Skinner is considered to be that animals, including the person, it is possible to teach to repeat any action again and again. It is enough to offer powerful remuneration. It appears, the brain is a warehouse of prizes - neuromediators, many of which act not worse than the strongest drugs.

Irving Biderman, the neurophysiologist from university of South California, found out that demonstration experimental the ambiguous pictures needing interpretation (“these people are angry at each other?“ ), increases the level of mediators of happiness in a brain much more, than display of static and uninteresting images. Apparently, the brain is eager for information suitable for the analysis, and is ready to reward us for it, excreting natural opiates.

the best source of constantly renewed information is, of course, computers and computers. It is no wonder that just suddenly the active professionals who were not noticing for themselves before tendency to dependence became hostages of the BlackBerry.

On what they sat down? Their wives would tell: on e-mail. However I believe, on much more basic, extraordinary strong and badly studied biological chain of feedback caused by communication between pressing the button and change of the picture on the screen. This dependence comes to modern life together with television panels, mobile phones and now - iPads. Take in hand the cell phone or even a computer mouse, and will be to click with your first rush on something.

For this reason concentration of attention on the Internet is so low

, and the habit to reading dies. Several minutes - and you already reach for the button after a new portion of some drug. Whether it is worth being surprised that children prefer to books and even movies of video game?

it would hardly surprise with

of Doctor Skinner. The theory of narcotic mediators explains a lot of things in behavior of users of cell phones. For example, a habit to check mail, having come into the elevator, in 45 seconds after the previous check.

the Same theory explains to

popularity of some mobile applications, for example Foursquare. This program uses ability of smartphones to define the location to offer users simple intellectual problems - like those with which we occupy children that it is a little to have a rest from them. In Foursquare it is possible to receive a prize star, for example for visit of a coffee house of Starbucks in some certain area. Such toys also provided success of Foursquare.


it is not excluded that people collect stars in Foursquare because exchange of information with friends distracts them from a stress and gives innocent pleasure. But maybe, everything is far more serious. Perhaps, it is time to begin to consider computers, especially mobile as system of injection of neuromediators which force we are not even capable to realize up to the end - in the same way as we already consider cigarettes.

you do not trust

? Take phone in a hand, without pressing the buttons or a touchscreen. Your fingers will begin to shiver soon, the forehead will sweat, you will begin to fidget on a chair and to be nervous. It is called a cancellation syndrome, or simply withdrawal pains.


A something now. It became better?