Rus Articles Journal

Era of consumption

we Want that or not, but advertizing strongly entered our life. Effective pictures, posters and rollers make active children`s curiosity and awaken passionate desire it to obtain - by all means. And all of you hear more often: “I want! “yes“ Buy!“. What to do? And whether it is possible to resist to this harmful process?

to Buy

- not to buy?

advertizing especially does not concern with

of Small children. At least because you for it are more main than all world around. And he trusts you more, than all the rest. Therefore it is possible to tell that at first advertizing influences the child indirectly - through you.

If you fell “victim“ of the commercial and deliberate: “But whether not to buy...“, the child, of course, will instantly feel your fluctuations and will demand: “Buy!“

the Smart rattle, multystoried very expensive “designer“, a Barbie doll with all the dowry - we will tell honestly: the small child in it has no special need. But you have it. Very often we seek to present our children just because inspired in us: fashionably - means, it is good. If the child plays a new bagatelle a couple of hours, and then comes back to the bears and dolls - means, it, most likely, also is not necessary to him. It is necessary to you. To correspond to a spirit of the age.

So the first problem with which it is necessary to deal first, - how you react to advertizing. Children just borrow behavior model own parents.

the Aforesaid does not mean that children do not need good things and toys. They do not need excesses!

the Strategic aspect

At children is two interesting features which parents should remember, resolving an “advertizing“ issue.

First feature . Small children always want to receive that they wish immediately. And the child, the nevynosimy is younger, it is more difficult to wait to him.

So , the most reliable way to be saved from unnecessary acquisitions - to make a pause. Distract the kid, switch his attention to something else (to interesting game, for example, or to other, more suitable and available thing). If it switches and will not begin to come back thoughts again and again to what asked, most likely, that feature was not so necessary.

But if the kid already got used to receive everything that will want according to the first requirement, he will try to obtain the on a habit, just for harm or obstinacy. And who will want to hand over voluntarily advantageous positions for just like that?!

Second feature . All children are in great need in identification with peers. It is important to any child to have the same that his friends and girlfriends that he was taken for the have. Many children`s things (toys, magazines, clothes) - actually not just things, it is some kind of sign of clan.

So , consider features of “domestic“ advertizing.

things which children cannot refuse Are. And here direct regularity works: than the child - the subjects “sign“ of a thing more important for him is more senior. Get accustomed as his peers put on what they play in the yard what toys carry in the backpacks. However, and here the dosage is necessary. Find out what all domestic company is mad about and what to do your child really difficult without. It can be the hero of a popular animated cartoon (a turtle of the ninjia, the spiderman, Teletubbies), some comic book or... The child will report - that. Your task - to select from the mass of requests and requirements it is valid most necessary (prestigious).

to Abuse

- not to abuse?

Some parents sincerely consider that it is necessary to fight against advertizing considerably. By the principle “to collect books everything yes to burn“. But as, matter of course, to burn (that is to get off advertizing and to save “from it the child) it is unreal, they come on the other hand. Take and explain to the children that “it is not necessary to trust advertizing, everything that advertize, are bad (i.e. tasteless, uninteresting, unnecessary) things“. It is seductive, but dangerous reception. So far the small child, he will believe you. Also will trust until tastes the same chips or a chocolate, and they, imagine, it will be pleasant to it. There will be a natural question: and whether it is possible to trust mother? To her opinion, taste and words? - it is valid, not everything that advertizing offers, it and bad. Absolutely on the contrary. So why him to deceive?

the Program - a minimum

of the Habit are put by

since the early childhood. And the correct relation to purchases should be formed too already now - in the first years of life.

once and for all should understand
  • one that thing value for the kid is defined not by the price tag and not fashion, but its age features and requirements;
  • small children most often do not know
  • what they want, and often ask just like that, just in case;
  • kids easily give in to a momentary rush;
  • should not be bought by
  • according to the first requirement all what your kid stuck with the finger into: even at so early age children have to know that parents cannot (and should not) to meet each their “consumer“ desire;
  • intentionally postpone some valuable purchases in time. (“Here on Sunday we will go and...“, “Father Frost will present to you...“). Let the child to learn to wait. And at you to appear useful skill: at first to understand, and then to take. Here the main thing - to execute promised, then the kid will treat more quietly your refusals because does not doubt: it is understood, but not just fool by fine words, and the fact that it is necessary for it, he will really receive.

  1. of Grant to the kid an option. “To you likes this doll and this set of the designer? But I cannot buy two things, just - that one. What do you choose?“ The child is more senior can make (with your help) the whole list that he wants to have. Give time for considering, within several evenings read the list, specify, correct together with the child. Do not impose anything, just direct. And let itself decides what is got at first, that then. Even if he will be mistaken and will regret about the choice - it is a useful mistake. It will force it to approach the choice and advertizing more consciously next time. By the way, from such list there is one more undoubted advantage. To much of what there is written down soon he will lose interest (TV commercial came to an end, the subject got out of domestic fashion, the kid grew up and his interests changed - here a bagatelle already and it is not necessary). The child himself will be convinced that it is not necessary to trust everything and to be enough everything from what is very much extolled by other people. It is possible to do without something perfectly and at the same time to get (to ask for parents) much more valuable and necessary thing.
  2. you Learn to handle money. Including with own. When you, gathering for walk, put money in a purse, it is a high time to explain to the child that they do not get on magic there. And that they have property to come to an end. Even the kid has to understand that it is “expensive“ and that you will spend not all monetary stocks for him. It will be easier for it to understand you if you do not realize all his desires. With the child it is necessary to speak in a form, available to it, of such concepts as “income“, “expense“, that money which you earn are necessary also for payment of the apartment, purchase of products etc. Only consider one more feature of children`s reason: small children take everything literally. And if you tell:“ There is no kopek“, - he will really decide that you have no money - on anything. And products you went and bought - what, so “kopeks“ are also you deceived him?
  3. you can allocate with

    to the child the small sum for “pocket expenses“, for example, once a week. And he will have the right to buy to itself(himself) what wants. Help to orient, but do not insist. Spent unsuccessfully? Will work more cleverly next time. Only not “allot the credit“ earlier discussed term, otherwise the bright child will understand that at you it is always possible to elicit a new tip. Also will not learn to appreciate what has.

  4. Anti-advertizing. When the kid, having seen enough advertizing, about something persistently asks you, do not hurry to wave away, scarify, refuse at once. Surely listen to his passionate speeches. The kid has to know that reckon with his opinion and that if did not buy, on that is strong reasons. Surely explain the reason of the refusal. You give arguments which are available to concept of the kid. (“Yesterday we bought you... and today we should buy for your little sister...“). Show what pleasant can be in such turn of events. (“You will present, she so will be delighted!“, “What good fellow, you care for the grandfather...“).
Children are more senior than

being able to understand why it is impossible to drink every day carbonated drinks, is in large quantities chips and candies, as a rule, very much love the organism and with great pleasure will listen to your lectures about advantage of mineral water, natural products and juice from the juice extractor. Also will be at all not against if instead of the advertized production receive a dose of your sincere attention and participation. For example, in the form of in common baked pie.