Rus Articles Journal

How to be to itself a stylist?

Recently advertizing of services of stylists even more often began to be caught in a Net, and on screens show telecasts about wonderful transformations in style “from the Cinderella in the princess“ when TV hosts “turn“ ordinary dressed woman into a glossy “image from a cover“. They in every possible way broadcast idea that for this purpose to become the successful and happy person, it is necessary to create a certain image by means of the appearance, and for this purpose it is necessary to address the professional stylist.

Partly it so, partly - is not present.

Really, people often judge others on their clothes as it is conscious, and subconsciously. Not in that plan what brands released things in which the interlocutor is dressed, or from what they collections and in what they a state as are combined among themselves. You should not dismiss also associative thinking of people: figuratively speaking if you are dressed as the police officer, then and will perceive you first of all as police officer even if you stand in a queue for bread.

However the external image develops not only from this as the person puts on, but also from this as it moves, as well as, the most important that speaks.

Usually address the stylist for this purpose to learn to put on according to a situation or to express themselves through clothes. But similar work can be done and most, there is nothing specifically difficult here. Only time, forces and interest are necessary.

Some people consider idea of conscious formation of the style as something shameful, based on thought that if a certain image is specially cultivated, then it surely false untrue. I incline to other opinion. I consider that appearance of the person is a certain message to people around too, it is similar to the poster with the text (even when it bears the inscription “to me to spit on my look, I have affairs more important“) therefore it should be used for achievement of the purposes too. It works as a beacon: you broadcast to surrounding people information necessary to you, and they anyway react to it. You want to show that you the serious, responsible and reliable person who looks for work - “tell“ it. You want to find new familiar with similar interests - “tell“ about them.

In a question of formation of the image one people consider it necessary to make a start from the appearance, from what to them “goes“ and to float further where will take out, and others - to be guided by a certain purpose. I belong to the second. The first approach seems to me not absolutely true as in that case the image of the fact that it in the environment in which the person grew up is considered “beautiful“ acts as a substitute of the purpose. And it too not specifically as ideas of beauty constantly change, and at each social group is meant concept of beauty a different set of qualities. I support a reality. Not simply, say, “the beautiful girl“, and “the girl who plans to get acquainted with the serious young man for creation of a family“ or “the girl who wants flirtation with the fan of heavy music“. As an image “the beautiful girl“ does not guarantee to this girl of lack of acquaintances to frivolous young people or with fans, say, bottoms at all - music.

What means, actually, form the necessary images?

In order that style of the person was correctly understood, it has to be initially specifically formulated. This style, a stream of the interconnected visual images has to have “ridge“. It serves as something like an internal tuning fork on which it is possible to check mentally whether there corresponds to an initial plan this esthetics. Not necessarily it has to be the accurate verbal formulation! It can be the quote taken out of a context from the book or the song, the image or a melody.

This speculative “ridge“ is embodied in visual images (clothes sets with footwear and accessories) which consist of quite real things, by associations - mental communications between different objects, qualities and events when some thing causes in mind an image something another. For example, the pattern in the form of horizontal strips can be associated with slackness as it is characteristic of sea style which usually corresponds to a stereotype about summer holiday on the seashore. The same effect can cause and, say, color of coffee with milk.

Just the same way and all other details of “onions“ send associations thinking of the one who observes this image, to what the author wants to tell. Such “codes“ are:

1) colors (light or dark, pure or muffled, “cold“ or “warm“ - they are perceived differently);

2) forms and proportions (people are differently perceived depending on natural or simulated by means of figure clothes - hourglasses, a rectangle, apple, a triangle or the turned triangle);

3) invoices (smooth or rough, opaque or brilliant);

4) patterns and rhythms (a strip or a cage, peas, “leopard“ or “snake“, flower, “a goose pad“, Paisley or something else - small or the large size);

5) symbolics.

On perception of these “codes“ it is possible to find a lot of information. As separately, and in interaction with different types of appearance. In particular, it is necessary to consider interaction of appearance with the same different flowers, patterns, silhouettes of orders, various invoices of fabrics. It can serve as certain “codes“ too: something makes pale, something visually adds or diminishes age, something slims, and something makes look fat - depending on the fact that it is necessary for you.

It is separately necessary to consider that different “codes“ can be necessary for creation of one clear image in different social groups. What can seem, let us assume, to lovely some street muggers will not necessarily seem to the same representatives of the intellectuals, office workers or bohemian “freelancers“. Therefore it is necessary to have an any idea of a cultural context of those for whom the style message of an image is intended.

It is also important to understand that, in principle, it is possible to broadcast the same idea at various dress - codes. It is possible to be some “magic fairy“ also in a business suit, and in sports, and not just in an elegant dress - only these suits will obviously differ from those, say, “femme fatale“.