Rus Articles Journal

Against what students of design faculties incorporated?

in Moscow in the Shooter institute yard students of the Russian and international faculties of design made on June 12 the stock for “Education rebranding“. The action took place within an awards ceremony of the international student`s competition in the field of design of Post it Awards. Participants were offered to create the poster, a corporate style, the video about the higher education institution or faculty reflecting topical character and relevance of a subject of an education reform. Young people with competitive works instead of banners and inscriptions on t-shirts instead of slogans as the performance wanted to draw attention of the general public to topical character of the questions concerning a modern education system. Being direct subjects of all happening transformations, it was what to tell and what to share. 50 works which are selected by expert jury staticized need for innovative approach to domestic education.

One of representatives of the organizing committee of a competition Daniil Bolshov tells about the project: “This year the competition Subject at us was born from an urgent need of rebranding of education. The operating system obviously does not work: employers, employing graduates, face unpreparedness of shots to realities of professional life. And this a phenomenon is actual not only for creative business, but also for many other spheres. We decided what will be interesting if students on its own behalf speak sore, will make the offers in somebody a visual format, whether it be the poster, branding or the video. Works speak for themselves: changes in an education system are necessary.“

In 9 years of work participated more than 2000 students from Russia, FSU and beyond in a competition. It is the design competition, only in the territory of Russia and the CIS, intended only for students, participation in which is absolutely free. Main objective of the competition - to give to each student an opportunity to show the design and art abilities, to receive estimates from recognized experts of branch, to designate the place in professional circles as the talented beginning expert. This year 340 young talents submitted applications with 560 works. Work of the Mexican student became the winner of a competition in the nomination “the best poster“, the second place also went the abroad, to Iran.

On a wave of close attention of the public to education problems, as a peculiar call to outdated system of training, the event was also timed to opening of new faculty of design in Higher School of Economics National Research University. The team of the Post it Awards project along with eminent designers and businessmen of creative business of Russia developed, coordinated and approved programs of training of new faculty. The teaching structure consisting only of the practicians forming a face of domestic design was created. The advanced international knowledge in the field of visual education is urged to change modern idea of approach to education.