Rus Articles Journal

What eat “the press on demand with“?

the Service “press on demand“ (print on demand) extend more and more and already actively works not only in foreign countries, but also at the former Soviet Union. More and more publishing houses begin to practice a similar type of service, and more and more authors are involved in a network “the press on demand“. There are also those who call it “scam“ and in every possible way warns authors against participation in similar unseemly action. So it is the press on demand? What it is eaten with and whether it is worth contacting it?

the Press on demand - the service offered by some publishing houses and meaning that the book is printed not by a certain circulation as at the usual edition, but only when the inquiry of the buyer arrives. At the same time some copies including one can be printed. It is rather convenient for publishing house: it is not necessary to invest money in the edition of circulation which can get stuck in a warehouse. It means economy on paper, on warehouse, pogruzochno - discharging, transportations and so on. Sure gain.

Besides, requirements to manuscripts for print on demand are usually much lower, than to manuscripts for the usual publication in gonorarny publishing house. In this case the publishing house earns at the expense of a shaft moreover in those exceptional cases when really sold book comes across - but it is big, very big rarity.

With the author a benefit question a bit different. To the author of publishing house, carrying out the press on demand, usually offer percent from sales, and - percent are paid only in that case when sales reach certain volumes. That is actually it is the royalty-free edition as at the press upon the demand of sale seldom become such that it was talked of payment of a royalty. Generally therefore on demand many call the press a scam.

Nevertheless it is not a scam at all as the edition of the book at own expense is not a scam. But, deciding on such method of the edition of the book, the author should be defined - what he wants from this edition.

Book as a gift. the Author wants to give an original gift to relatives and friends, and several copies of the book for this purpose are required. In this case the publication at own expense can be not too interesting: it is necessary literally five - ten copies, and their press will cost much enough. It is possible to increase, of course, circulation and thus to reduce the cost of one copy, but then there is other question - where to put the circulation rest? Not everyone seeks to be engaged in realization / sale of the remains of circulation or to give the book to everyone if only only to get rid of surplus of circulation.

In this case service of the press on demand perfectly will approach. It is enough to choose the publishing house offering similar service and which is located not too far - that it was not necessary to pay for transfer of the book too expensive.

It is necessary to notice that in this case it is the best of all to choose publishing house where there is no rigid or even semifixed selection of the books published thus. Certainly, in such publishing house there will be neither editing, nor text updates, but work will be performed in the most short time. Only it is also required by prepress preparation - the picture for a cover and imposition of the text. It is also necessary to consider that in such publishing houses the price of a copy is rather high ($10-20). But editorial selection still needs to be passed, and not each text is capable of it.

The book for earnings. Contrary to a popular belief, it is possible to earn from the press on demand nevertheless. But in this case it is necessary to choose the publishing house seriously suitable to prepress preparation and carrying out rather rigid selection of texts for the publication. Usually such publishing houses prefer a fantasy and detective stories, and their prices for a book copy - rather responsible in order that these books were bought not only authors and their closest friends.

But if the purpose to receive some money for the manuscript is set, then it is better to try to pass selection in gonorarny publishing house and to guarantee itself receiving the fee or royalty, than is much better to address to the publishing house which is carrying out the service print on demand - at gonorarny publishing houses distribution channels.

To earn one more option from the book: to print circulation at own expense and to be engaged independently in its distribution. Question not too simple, but nevertheless solvable.

The book for advertizing. If you want to advertize yourself as author of books, and for this purpose you decide to print some number of copies of the manuscript to show the published book to editors of gonorarny publishing houses - forget about similar option better. Neither the press on demand, nor the edition at own expense you with it will not be helped. Here only the qualitative manuscript and differently can help in any way. Besides, the manuscript which passed through the press on demand even if only several copies were printed, is considered already lost novelty.

If you conduct some courses, give some lectures and so on wrote the book connected with these courses, lectures - it is quite possible to address to print on demand publishing house. It is desirable in it where the price of a copy is lower - that your listeners could acquire your collection of lectures or the book devoted to the question interesting them. It is unlikely the volume of the press will reach it that you could receive even the minimum royalty, but at least you will render good service to the listeners and receive advertizing as the good teacher.

So far the type of service of print on demand is still not too widespread in Russia, but gradually it wins the market. According to some forecasts, the future - behind such type of publications on an equal basis with e-books. But it is the future, and in the present the press on demand has big restrictions on use, and in certain cases can even interfere with advance of the author in gonorarny publishing houses that should be considered before to decide on print on demand.