How to fight against spontaneous purchases?
you never turned attention what in grocery store bread is in the most far and inconvenient corner? To reach racks with bakery products, it is necessary to pass through all shop, by other racks filled with various goods...
A here bath foam, for example, in the same grocery store will settle down directly at an entrance (or an exit - looking from what party to look), near cash desk, and still to be poured by bright, attractive labels.
Bath foam is “the accompanying goods“. That is the goods which directly do not belong to specialization of shop (we stipulated at once that shop - food), but can be on sale near specialized (in this case food) goods.
Also close from cash desk and most conveniently for the buyer sunflower seeds, chocolate bars, bags of candies and nuts, small children`s toys and other rubbish which nobody thinks settle down to buy, going to grocery store.
And so - in each shop constructed on the principle of self-service. The most necessary and most bought goods - in far corners, and the is less necessary and less we buy goods, the more conveniently it is located, is in close proximity to cash desk and in general by any methods tries to catch sight while necessary it is required also to look.
You do not hurry to abuse shops. Eventually, their task - to sell. And such arrangement of goods is calculated on certain features of human psychology. On the fact that many people quite often do what is called “spontaneous purchase“. That is buy something what in general do not need, but nevertheless take - because it caught sight in the fullness of time.
For example, children`s toys and chocolate bars directly at cash desk. Any sane buyer will not look for similar goods, having come to grocery store. But, standing in a queue to pay for purchases, can quite decide to put in a basket also a bar and the machine for the child. And if mother with the child came to shop, then it is possible to guarantee - without chocolate or a toy they will not leave. To shop - obvious benefit. To the buyer - not always.
It is good if you are persons the resistant, having certain immunity and not inclined to spontaneous purchases. But even the most firm buyer is not able to refuse to the child who already seized chocolate bar which costs - that kopeks.
Kopeks - that it kopeks, but if to count how many it is spent for spontaneous purchases, then at many hair will bristle. All have an immunity not. And so attractive bright packings … And advertizing persistently not that whispers, and directly shouts - buy, it what is not enough for you for entire happiness! And hands reach for regiments with absolutely unnecessary goods. And money safely flows away in the “unknown“ direction.
If you have an unlimited income - it also is fine. Bought packing of chips or in a condition of obscuring of reason grabbed box of chocolates, or brought home instead of a piece of oil to bank of tinned squids - it does not matter. And if the income is limited also each kopek on the account? If bank of tinned squids means refusal of all family of meat this day? Or - the money intended for week purchase of products was spent for the accompanying goods and now it is necessary to dodge and learn to cook soup from the axe?
Quite often the impossibility to refrain from spontaneous purchases leads to rather serious problems. And it is necessary to learn to fight against it.
The easiest way: to make the detailed list of everything that needs to be bought in shop and to take goods strictly according to this list. Without looking around. Without paying attention to attractive packings. Without listening to sellers who only also dream to help you to choose the accompanying goods (what is required to you, you will quietly choose without assistance).
If any goods uncontrollably attract (for example, packing was pleasant or recured the advertisement on extraordinary usefulness and necessity of these goods to the memory), then you should not be enough it at once and to stack in a basket. Consider attentively these goods, think - what it was necessary for you for is it necessary. Perhaps, it is not spontaneous purchase, and something that you forgot to enter in the list of necessary. Count money - how big gap will be punched in your finance by such acquisition. And in general - whether you will use it? Whether you will be glad to the purchase when you take it from a package at home?
If the list is not capable to stop you and spontaneous purchases continue, you persistently bring home huge packages, having left behind a loaf of bread, then there is a restriction in finance: take with yourself only so much money how many it is necessary for purchase of goods from the “obligatory“ list. Do not use bank cards at all - on them there is always “excess“ money (until you suddenly do not find out that they ended). And if it turns out that something, the drawing your attention, is goods which are really necessary to you, but you forgot to enter it in the list, then it is better to descend in shop once again, than to buy a heap of unnecessary things.
It is also possible to use the help of friends - to go shopping in the company of such people which very critically treat similar pastime have immunity to spontaneous purchases and are capable to stop you at that critical moment when you already hold goods unnecessary you in hand.
Be attentive to what you buy. You watch the expenses. Remember that in shop at you two tasks: to buy what is necessary and to refrain from acquisition of the fact that it is not necessary for you (by the way, the shop has one task - to sell everything that is only possible). And eventually you will get rid of “a magpie instinct“ - to drag everything that it seemed attractive in a nest. And at the same time and money you will save.