Rus Articles Journal

Gadget - an addiktion and not only: what the modern shopogolizm is?

“You need to vanish. Do some shopping, buy something …“ - this phrase we hear in every second American movie.

Yes, an excellent way to remove stress. It is much safer, than, for example, alcohol. You go shopping, you admire, you have a rest and you buy something beautiful … But from it the psychological problem (feeling of internal emptiness) does not leave, and the habit remains. And gradually develops into dependence - persuasive desire to buy something irrespective of whether it is necessary for you it is not present. This dependence on - scientific is called by oniomaniye, a shopomaniye, a shopingomaniye or a shopogolizm (shopingolizm).

Oniomaniya - something to buy irresistible desire, without paying attention to need and consequences. Purchases become both rest, and entertainment, and independent sense . (Source: Wikipedia) something to buy Oniomaniya`s

, persuasive desire, clinically belongs to mental disorders. Most often suffer from the woman`s shopogolizm though recently this “illness“ affects more and more men. There are also hard cases … The person suffering from a shopingomaniya can not only get into big debt, but also commit suicide, without having an opportunity to buy the pleasant thing. History knows also such cases. And, how many families broke up from - for the fact that one of spouses could not overcome a temptation to buy something unnecessary instead of something necessary …

Psychotherapists designate the term “oniomaniye“ (“shopingomaniye“) a large number of mental disorders. Here the most known of them.

Seylomaniya (seylzomaniye), or mania of sales (mania of discounts). Probably, all saw TV reports from Christmas sales where - nibud in the USA. The huge crowd which is sweeping away everything on the way. People are enough everything that comes to hand, not very well, it is necessary or not, and rush to cash desk. It is, of course, already clinic, to be treated just right at the psychotherapist. And there are people who already and do not buy goods if on the price tag there is no treasured word “discount“. Even just the poster “Discounts to 70%!“ can provoke pulse purchases which results will be then or are thrown out, or thrust on the most distant shelf. And money is already spent, and the person reproaches himself with useless purchases.

Leyblomaniya (brendomaniye). Persuasive desire to get products and services only of certain brands. This, seemingly, harmless commitment gradually turns into obsession, and if the person is not able to afford goods of a certain firm, at him serious psychological problems can begin, up to a nervous breakdown.

Recently there was also a “modern“ frustration - a gadget - an addiktion . Persuasive desire to buy supernew electronic gadgets even if there is no vital need for these “toys“. Pure show off, indicators of “status“. And modern technologies offer those in large quantities: new smartphones, tablet PCs, eReaders, laptops with the 3D function … “Patients“ with this psychological frustration can be seen in news at each shop of Apple firm in day of sale of a new gadget. People are ready to stand all night long if only to become the first owners of treasured electronic “toy“. Not without reason the former head of “Apple“ Steve Jobs cynically noticed: “We do billions on your show off“.

Dzhank - foot - an addiktion (junk - food, from English. junk - garbage), or fast food - mania - persuasive desire to eat something in everyone meeting on the way fast food - a snack bar. Except harm to health and depriving of some - sometimes rather big - quantities of money, advantage of such having a snack any.

Of course, the modern shopogolizm is more many-sided, than the mental disorders described above. Besides, it is also constantly fed from screens of TVs, boards, banners on the Internet etc. The same movies where the beautiful heroine tells the invariable phrase,

which is taken out in an epigraph … it is difficult to Resist to a shopomaniya, but it is possible. First of all, not to equate pleasure from new purchases to the solution of psychological problems. To pay more attention to functionality of purchase, but not to its “statusnost“. To buy less impulsively, thoughtlessly.

For this purpose it is required a little: to buy goods only according to the list, to take exactly so much money how many it is necessary, or slightly more in shopping. Refuse additional goods and services which “are pushed“ with any large purchase. Pay off with cash, but not a credit card. Take for the rule to ask themselves on sales a question: “If the discount was not, I would buy it?“ If the answer “no“, means and at a discount you should not buy these goods. If “yes“, buy and be glad that saved some sum.

And still always you remember, your life - not only run from purchase to purchase, it something bigger. Much more bigger!