Rus Articles Journal

Whether there will be “a person consuming“ the homo sapiens?

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that modern technologies allow to spend for production of all necessary for life many times less efforts, than it was necessary to spend several decades ago. Development of technologies reached long ago the level at which for maintenance of a worthy standard of living would be 4 enough - the hour working day - at least in the majority of industries. Why it does not occur?

From - for need to untwist a consumption spiral: the more it is made goods and services, the income from their realization is more. But for this purpose it is necessary that consumers acquired goods which are made more and more. An exit is not difficult: to create demand, in fact - to impose to the buyer not necessary to it, in general, goods and services. The most obvious example - it is aggressive - the persuasive advertizing literally climbing in consciousness. But it as it is already told, obviously and lies on a surface. And any zazyvaniye are useless if the potential consumer obviously was not going to acquire these goods or service. But in that is continually that at all of us decades form psychology of the consumer, in fact, since the childhood one is inspired: to buy, surround itself all with new things, to consume as much as possible.

The desire to get becomes integral more and more, and, above all - the dominating line of the “normal“ person. In fact, an opportunity to consume is considered in our culture one of the main indicators of success. And in living it is provided and to have an opportunity to use achievements of a civilization, there is nothing bad while the homo sapiens does not turn into “the person consuming“.

And when the main thing is made and “the ideal consumer“ is created, the turn of methods of effective sales comes. All new services are constantly invented, sellers are ready “to do much good“ for us “improbable discounts“... What does it mean? Well in - the first that the difference between prime cost and the price of goods is so big that even “the enormous discount“ gives to the producer and the seller sufficient profit. In - the second, the place of “obsolete“ goods will be instantly taken new, even more “modern“ and “fashionable“. And they, in turn, too will need to be sold as soon as possible!

And products of modern technologies differ not only high quality, but also durability, becoming outdated morally many times quicker, than physically. But the psychology of “the ideal consumer“ demands that new in fact (but already considered as outdate) the thing changed on newer which “will become outdated“ too soon.

Pay attention, than producers try to attract buyers. The emphasis in advertizing is most often placed on minor properties of the goods having very indirect relation to their consumer qualities. And there is no wonder, considering what level was reached by technologies. I think, will not be big stretch to tell that nothing really new can already be offered consumers, and all visible “novelty“ of goods serves only for demand stimulation, without improving actually consumer properties.

Perhaps, and it would not be so terrible if in a pursuit of profit enormous material and human resources, including not renewable were not spent.

And now let`s remember what we began conversation with: from the fact that modern technologies are quite capable to provide to mankind a worthy standard of living with much smaller, than now, expenses of forces and resources. But only provided that production will be placed at service to real needs of the person, and the person will stop being only the appendage to economy which is obediently enriching producers of goods and services.