Rus Articles Journal

Grocery marketing. How not to follow the tastes of sellers?

Very often convince us of shops to make a certain choice or to buy something like that that did not enter our intentions.

For example, you went to a supermarket to buy only bread, sugar and sausage, and gathered a basketful of products again. Or you come into clothing store, and there sale. And you gather a heap of things unnecessary you only because you have an opportunity to buy it cheaply. As a rule, at this moment you do not think of whether the thing is necessary to you with what you will carry it where it in general can be dressed and whether there is it to you.

Not to come across rods of sellers and not to waste money, let`s understand: how it is better to arrive in such situations?

1. Features of placement of goods

you, probably, noticed that in big grocery supermarkets racks with products are located in a special way. More expensive goods are located at the level of eyes of the buyer, and cheap stand on the lower shelves. Therefore it is necessary to study attentively all range on shelves a stare of the economical hostess. And to reach grocery department, the buyer sometimes should pass through all shop.

The seller counts that the person will on the way be tempted and will put in the cart and other attractive products which he also did not plan to buy right at the beginning.

There is such profession - the merchandiser. This person knows how to arrange goods on shelves in the shop in the most favorable way, - so that it was bought.

2. The scarce goods

Still are such reception as artificial creation of “deficiency“ of goods. In bookstores it is often possible to meet such label on any volume, with the inscription “Last Copy!“.

This reception and in grocery stores when you approach a shelf with yogurts works and you see that one of types of these dairy products with live bacteria was already completely sorted. You think: “Aha, people take - it means tasty, good goods!“ - also you put “scarce“ yogurt to yourself in a basket.

Perhaps, you are right, and this product really enjoys wide popularity at buyers. Or perhaps it is simply one of psychological receptions of shop to sell this product. However it is possible that sellers just did not manage to lay out these goods on shelves yet.

3. Whether lists help?

Going behind purchases, it is important to be guided by common sense. Some recommend to make the lists “What Needs to Be Bought“ and to strictly adhere to the list of purchases specified in them. In my opinion, it, in - the first, does not train your memory, in any way in - the second, not always works.

4. You wish to try?

you noticed that the unfamiliar products which recently entered the food market often take part in free tasting of goods? Thus sell new goods: you tried, it was pleasant to you, you bought.

5. It is a gift!

Gift sets often motivate with

you to buy, for example: shampoo and shower gel at lower price than if you bought them separately. Economy here small, it is also worth reflecting: and what from this set is really necessary for you?

Gift certificates of the same perfumery shops motivate you on commission of new purchases.

Also such option meets: “On your card there are not enough gift points! You can pay in addition so many rubles - and receive a gift“. Reflect whether the sum of “surcharge“ with quality of a gift and in general is commensurable, whether this gift is necessary to you? And then, there is such ethical question: and whether it is accepted to suggest to pay extra for gifts?

6. Discounts! Discounts! whether

Should saying

about how the goods with “red“ price tags invitingly affect buyers. Discounts is an opportunity to buy something at lower price. It is worth reflecting: low in comparison with what? It is possible even to conduct the research: to walk on other shops and to compare in them the cost of the same goods.

You are surprised when you find out that low price in one shops can be in others the usual price of the same goods.