What is “Citroen“ nice for?
the Name of the French businessman Andre of Citroen (1878 - 1936) became known to general public in 1919 when it for the first time on the European continent began release of cheap cars for the mass user.
“Cheap“ - did not mean “backward“. On the contrary, already on first “Citroen“ which artlessly was called “Model A“ the latest inventions in the field of automotive industry were introduced. For example, electric starter, left arrangement of a wheel. Moreover, for the first time the European buyer received the ready car which did not demand additional “operational development“ in a workshop. Sit down - and slide.
“Cheap“ - meant “available“. Low price was provided with the mass conveyor assembly which is already tested over the ocean at Ford`s plants. For the first time in Europe acquisition of the car became on a pocket to the “ordinary“ person earning a living by own work. The slogan famous to us on “A gold calf“, was born in 1919. Car not luxury, but vehicle!
Andre Citroen was the first-class engineer. In 1900 it finished perhaps, the technical educational institution, best in Europe of that time, Polytechnical school. But the main thing, he was the first-class businessman and the organizer of production. Than, first of all, also became famous.
A. Citroen came in automobile business as if “from the outside“. He was not “garazhnik“ and could not, like L. To Renault or J. Ford, own hands to collect and disassemble the car. The plant on Zhavel Embankment which within ten years was one of the main Parisian sights (there surely carried kings, presidents and heroes - pilots) was constructed by A. Citroen during World War I for release of shells. War came to an end, and the businessman A. Citroen precisely guessed on what release of peace goods it is necessary to reorient grandiose conveyor production.
He organized not only mass production of cars. He became the first businessman who began to develop system of comprehensive advance of commodity brand of the product and its transformation into what now is called “brand“. And its inventions in this sphere were not less loud, than in the sphere purely technical. All Paris, all France, the whole world spoke in October, 1922 about surprising advertizing in heaven. The plane wrote the name “Citroen“ in the Parisian blueness. And in July, 1925 thousands of electric bulbs light the same name on the Eiffel Tower.
Perhaps, because that A. Citroen was not a “pure“ motorist, he did not “punch“ the personal authority own technical ideas. But around it on Zhavel Embankment the “think-tank“ consisting of the first-class engineers and designers was created. Thanks to it the Citroen company after death of the founder remained many years the generator of the new decisions which changed the person of branch. And the person of cars in which we go today. Even if it is not Citroen cars.
If the world museum of automotive industry is sometime created, in the hall of glory of this museum for certain there will be a place and for several models of the Citroen car.
Citro ë n Type A
It was the first model of the car which began to be let out in 1919 at plant A. Citroen. It was also the first European car of serial assembly. On other side of the ocean G. Ford already made the well-known model “T“. In two years 24 thousand these cars were made. The first sold car was imprinted for history. At its wheel - skototorgovets monsieur Testemol from the French province of Dordogne.
Citro ë n Traction Avant
In translation from French “Traction Avant“ means “the forward drive“. It is the swan song of A. Citroen, the latest model produced at his life in 1934. And one more testimony of technical insight of Citroen. In this model for the first time it was carried out several important advanced technical changes in a design and configuration of the car which became then nearly obligatory for cars of all companies. It, in - the first, the drive on forward wheels which allowed to clean from - under a floor of salon the driveshaft therefore the car became more spacious. And in - the second, “Traction Avant“ - the first-ever car with the bearing body, without frame. The technical solutions put in this car and its design were very “long-playing“. This car was issued from 1934 to 1957. In total 760 thousand cars of this model were released.
Citro ë n DS
For many an image of this car arises at the word “Citroen“. The name of the car (“dees“) was conformable with the French word “D é esse“ (“goddess“) that too worked on her high popularity. The car was characterized by a unique hydraulic suspension bracket that relieved passengers of jolting even on very high speed. Besides, it was the first car with mobile headlights. The presentation of DS on the Parisian motor show of 1955 created the real furor among designers. It was truly the future car! “Citroen“ raised a bar of standards for the mass car again.
DS gained the world fame in 1962, after attempt at the president de Gaulle. Honeycombed by automatic turns, with the punched tires, the car did not descend after the journey and could take away the president of France from - under firing. Whether it is worth being surprised to the fact that the French leaders still love Citroen cars?
To the Soviet audience a little familiar with novelties of the western automotive industry, it was succeeded to have a look at this car in the sensational movie “Fantomas“ too. The episode at the end of a picture when this car lets out wings and turns into the jet plane probably was generously paid by the management of the company. But it did not cause a protest in the French audience. From DS and it it was possible to expect.
This the machine unsightly in appearance - one of the largest progress of the Citroen brand. She became the same symbol of France as red wine, a baguette and cheese. 2CV is “2 horsepowers“. In Russian the French name sounds even more cheerfully: “-shevo“. This cheap family car began to be released 1948, and stopped - difficultly to believe! - in 1990 - m. It was developed even before World War II by the famous designer Flaminio Bertoni (Flaminio Bertoni) (1903 - 1964) . Thereby that “drew“ later the well-known futuristic DS. One daddy, but what different children!
It was supposed that this car “will replace France for a wheel“ just as it Ford T“ in the USA and “made “Volkswagen the Bug“ in Germany. Superavailable at the price, simple in service and repair, suitable for the uncomfortable roads and transportation of small freights, 2CV had to replace to the French farmer a horse and the cart, to the citizen - the bicycle and the carrier. As occurred. The price reconciled hard-fisted French even with deliberately plain design. Any attempts to make 2CV “krasivshe“ were given a hostile reception by the population of the country and, therefore, did not get accustomed.