Rus Articles Journal

How to choose an emblem for firm, being guided by the fan - Shui?

It is possible to ask such questions: whether

Truly reflects a logo of our company an image of our business? whether

Answers an emblem its purpose and tasks?

I in general whether the chosen image, style and an emblem influences activity and development of firm? If yes, that as well as what regularity in it?

On all such questions at the fan - Shui is the answers.

What gets to the field of our sight sends certain signals to our subconsciousness. Thereof the logo will be perceived emotionally, and then already from the point of view of an esthetics. The fan - Shui will help you to define what impact is made by this or that logo on consciousness of the person.

Probably, you agree that an important element in the   logo; - it is its form. Because you will use it in different mass media, and the logo has to be recognizable irrespective of its color and style. A form of an emblem of firm - it as a vessel in which information for world around is delivered. It is possible to transfer most effectively your message to world around by means of a form and style of an emblem which in the maximum degree will correspond to an image of this company. Now we will consider several typical forms which can form the basis of emblems and logos of the companies.

Square - it is a figure which reflects the hardness and firmness. Using a square in a logo, " firm; reports what it is credible, at the same time it is stable and durable. The company seeking to show that it is possible to rely on it that she always keeps the duties and promises accurately and in time can use a square to emphasize the reliability. The square is recommended to representatives of the professions connected with construction, vehicles or others technical oborudovaniye.



of of the Profession for which the logo of square shape is favorable.

Builder.

Non-staff author.

Housewife.

Lawyer.

Secretary.

Psychologist.

Proofreader.

Messenger.

of of the Profession for which it is not recommended to use a square logo.

Electrician.

Ballerina.

Hiropraktik.

Fashion designer.

Announcer.

Makeup artist.

Dealer.

Mechanic on repair of motorcycles.

Pilot.



Triangle. For the companies where creativity takes the main and special place, triangular shape of a logo emphasizes that the firm is ready to cultivate new ideas and projects and that it is ready fearlessly to meet difficulties and vital obstacles.

Triangular shape does not cause feeling of safety, and it is expedient to avoid it in logos of the firms which are engaged in treatment and rendering any help. The triangle is associated with the movement of thoughts, but do not smother.



of of the Profession for which the emblem of triangular shape is recommended.

Topographer.

tourism Agent.

Typist.

the Designer on the Internet.

Architect.

Pilot.

Bodyguard.

Detective.

Director.

Lawyer.

Courier.

of of the Profession for which it is not necessary to use a triangle in an emblem.

Nian.

Baker.

Doctor.

farmer

Trainer.

Labour inspector.

Realtor.

Seller of securities.

Circle. For those who are connected with the world of ideas, scientific developments, research activity or intellectual occupations of different character. Use of a round form in a logo can emphasize intensity of intellectual activity. The person looking at a circle cannot find a point to record a look. Thus, continues to follow again and again a circle form as if unwinding a ball, with each turn extending new thoughts and ideas.

a circle Form is also associated with protection, it surrounds and protects that in a circle. Of course, any project concluded in a circle will be successful.



of of the Profession for which the emblem in the form of a circle is favorable.

Trainer.

Architect.

Electrician.

Interior designer.

Jeweller.

Illusionist.

Dealer.

HR manager.

Publicist.

Security guard.

Wine maker.

Physiotherapist.



of of the Profession for which it is not recommended to use an emblem with a circle.

Seamstress.

Psychologist.

Programmer.

Nurse.

Housemaid.



Curve. to draw a curve, it is not required great attention and concentration, such forms are perceived by subconsciousness differently. Curved lines promote removal of tension and give to a logo lightness and ease. The emblem including wavy lines is recommended for the treating professions, and also specialties connected with leaving and care. In an environment of the person curved lines meet much more often than straight lines therefore they are associated with friendship and trust.



of of the Profession for which it is recommended logos of a curved form.

Cook.

Serving in a services sector.

Potter.

Architect of landscapes.

Interior designer.

Taxi driver.

Programmer.

Fabric stylist.

Expert of a medical institution.

of the Profession for which do not follow to use logos with curved lines.

Bodyguard.

Detective.

Financier.

real estate Manager.

the Editor on television.

personnel Inspector.

Dealer of building materials.

Rectangular the form is associated with processes of growth and development. If the main objectives of firm include distribution of ideas, then such form of logos for you is ideal. Readiness for changes and expansions, desire it is constant to develop and progress, this form will perfectly express such approach to business. The horizontal rectangle causes feeling of safety and stability. The rectangle located vertically, makes impression of big prospects and development.

of the Profession to which the squared logo favors.

Banker.

Dealer.

Messenger.

Architect.

the Expert in tourist industry.

Trainer.

Charge d`affaires.

Hiropraktik.

Publicist.

Exchange broker.

the Designer on the Internet.



of of the Profession for which the emblem rectangular forms is not suitable.

Oncologist.

Cook.

Jeweller.

real estate Manager.

Nurse.

Roofer.

the Producer of products from glass.

I think, it is necessary to approach the choice of a logo of the company with great attention. The emblem which is accurately expressing quality of the company and style will be appreciated by clients and partners.