Whether it is necessary to buy things only because they are cheap?
The fact that money gets not easy is known even to the baby. Therefore any opportunity to save throws the person into ecstasies. Any announcement of discounts forces the person to stop. Any mention of economy forces it to open a purse …
When owners of shops and developers of the advertizing companies “ attack “ the advertizing desire of the person to save, they put to the client “ blow below the belt “. They influence emotions and disconnect reason.
Any " slogans; call more, pay less “ “ in total on 50 … “ “ two at the price of one … “ “ gift in addition … “ works as a magnet.
But low cost of goods is not the only criterion which should be taken into account when you care for a condition of the purse and family finance.
Have to be criteria of purchase:
1. To buy what is really necessary .
What it means? What is planned by the family budget solves a certain problem at the moment and it becomes according to the accepted sequence of purchases.
Therefore everything that is bought by the principle “ in economy it is useful “ even at the price with discounts will be an expense. Apart from other non-material consequences, such as littering of the apartment unnecessary things.
You want to check? Open any case in the house and look what from bought earlier prophetic you use with a certain frequency in economy? As practice shows, 30 - 40% of everything bought - absolutely unnecessary things which only occupy your vital space.
2. To buy what is really useful , namely: eco-friendly from the point of view of ingredients, improves quality of life. If to speak about structure, then cheap things just physically cannot have qualitative components from - for their high cost therefore instead of them inexpensive substitutes are often used.
As for quality of life, it is possible to refer also mutual understanding in a family here. If the next unnecessary purchase can lead to conflict situations in a family, so can, it is necessary to pass by and not to do rash decisions if there is an arrangement on decision-making on purchases?
3. Economically from the point of view of real expenses , i.e. corresponds to a wage level, is in limits of the cost determined on each purchase. Even 50% a discount for a dress haute couture will not be real economy if your salary of only 10000 rubles. It will be a huge overexpenditure only because such dress is too expensive for you.
As well as with expenses on phone when instead of the total amount of expenses which should be paid as a result to you advertize reduction in cost of each next minute of conversation. Just make recalculation, and you will see that there is no economy.
As someone from great told: “ It is impossible to save when you spend … “
4. Purchase has to be really favorable . One of the most important indicators of benefit - use period. Ratio of the price of goods and period of its use. Cheap things of the " type; in total on 50 … “ as a rule, fail in a week. Justification of the " type; at such price in a week it is possible also such to buy the second “ only confirms action of the known aphorism “ I am not such rich to buy cheap things “.
Desire to save - absolutely reasonable desire. But upon purchase low cost of goods and discounts declared on it are not the only criterion for adoption of the consumer decision.
Selling goods at a discount, the owner of shop gets profit, earning from a turn. A turn increases due to advertizing which influences emotions of buyers.
But the person was for some reason given reason! And maybe, it is time to learn to use it at the choice of goods and to begin to care for thickness of the purse, but not someone`s another?