Why to collect candy wrappers? The museum of packing
, in 12 - m an entrance of Polytechnical Museum (Novaya Square, 3/4), is In the center of Moscow the small Museum of packing . For the 100-th time running by Polytechnical, suddenly you pay attention to an imperceptible sign over a heavy door, you enter inside and … as if you open the grandmother`s chest filled with its maiden treasures: a box from - under fruit drops with a view of the Champs Elysee, a wrapper from soap with the image of the fatal beauty, a pack from - under the cigarettes smoked by her groom, your future grandfather. Here, in the museum, maybe, for the first time you understand how it is interesting to learn history of the fact that often throw out, without looking - such trifle as packing …
the Museum grew from a collection of Igor Nikolaevich Smirenny to whom in 1990 the thought came to mind to found the " magazine; Container and packing “. It was as it appeared, “ first call “ to creation of the museum. Work in the magazine provoked Igor Nikolaevich to a collecting of models of old packing - labels, candy wrappers, boxes, sklyanochek - small bottles etc. In 1997 when approached 850 - the anniversary of Moscow, and the collection reached the impressive sizes, Smirenny with colleagues simply “ from the street “ came to Polytechnical Museum with the offer to make the " exhibition; Packing from old Moscow “. It passed “ with a bang “.
Next year the idea of the " exhibition was born; Two centuries of the Russian label “. And again - success. After so successful beginning Polytechnical Museum already just could not refuse to Igor Nikolaevich and allocated the room under first and still only Museum of packing in Russia which opened in 1999 (present 2009 - anniversary!) . The similar museums are in Germany and in Sweden, and here the museum in England was closed from - for a lack of finance.
The museum Moscow consists of three sections. The first - packing from deep old times and till 1917, the second - packing of the Soviet period (before reorganization), and the third - modern packing and its prospects. Most of all when examining exhibits from the first section admires with what care suited in pre-revolutionary Russia production of packing. Each wrapper from candies - a small masterpiece. Each box - is unique.
When you see lovingly the stuck together boxes for cigarettes and pins, bottles of perfume in the form of a shoe, the wrappers for soap made according to Bilibin`s sketches or based on Alfons Mucha`s works the sad thought of how strongly stamping and conveyor production of the last decades depreciated originality of things comes. The separate stand is devoted to the candy boxes released in 1912 to anniversary of a victory over Napoleon. Some of them - the real collection treasures created in only ten copies.
Constructivism reigns in design of packing of the first Soviet years , for wrappers many artists, for example, Rodchenko and Kandinsky were engaged in creation of sketches. And packing of the last decades of the Soviet Union is still well memorable to young people - these triangular packages from - under milk or candy candy wrappers “ bears “ and “ Kara Kum “ it is from our childhood.
The museum of packing - only a tip of the iceberg. Behind this small education a lot of work boils. The Center of packing, a label, design, Association of designers of packing, League of producers of labels is created. Tours, conferences, round tables, seminars for experts, large competitions are held.
When you begin to be interested in packing, it becomes clear how it affects many branches: packing mechanical engineering, oil processing (polymers and films), tsellyulozno - paper, metallurgy, production of glass. And design of packing - the certain independent, now violently developing area. And packing processing, problem of realization of waste!
Figures: in the Soviet Union till 1995 about 10 kg of waste of packing a year per capita were necessary (there is no official statistics now, but according to the " magazine; Container and packing “ on average 55 kg on the person in a year). In countries of Western Europe - 100 and more than a kg. In America and Japan - more than 200 kg. Abroad just choke with packing waste, at us this boom only begins.
Having visited the Museum of packing, you get accustomed to trifles more attentively. In each house there will be an old can from - under tea or a candy box which several decades. You do not hurry to throw out them, they are life signs, small splinters of antecedents and, perhaps, museum pieces.
(A photo from the website of the Museum of packing: www. museumpack. ru)