Crisis and fashion. What waits for women of fashion in this season?
Crises happened at all times - crises of the power, financial and economic. They influenced welfare of people, so and their way of life and style in clothes. Even the rich at such moments became more economical and are more modest in the inquiries. And now it is possible to hear as pragmatic Europeans and Americans very much try to save. There was it earlier.
For example, in England when changing an absolutism with the bourgeois parliamentary monarchy there was also a change of fashion - British changed magnificent lacy cuffs and the embroidered camisoles for strict gray frock coats, sometimes baggy and ridiculous. Englishwomen of that time did not spend money for refined toilets too, preferring them democratic style. Of course, a gentility - - even crisis of the power could not destroy love to luxury and vanity. And women of bourgeois society, getting to the high society, adopted style of aristocrats. Now it is enough to look at Gainsborough`s pictures to understand: Puritan style could not seize minds of British of the 17th century completely.
But current crisis it is more logical to compare with 30 - mi for years of the 20th century, time of a great depression. These years the difference between the rich and the poor was almost erased. For “ fashionable world “ who got used to share on national and elite, the great depression really was the period of serious changes. Poverty even of the most exacting dandies forced to be economical. Universal dresses from mademoiselle Chanel became very popular. In the afternoon they were working clothes, and in the evening, decorated with a graceful brooch or a shawl, turned into evening dresses. In 30 - e years there was already a sports fashion, there were popular convenient and practical things of not striking flowers.
At the beginning of the 21st century when in the world more and more people become “ victims of fashion “ crisis it is possible and it is necessary to perceive as the prevention: “ Stop, think, what will be farther! “ And the fashion on thrift and economy will be farther. The fashion is plastic, she responds new tendencies in a cut and materials to world events, the fashion guesses moods of the consumers.
So, depressive moods will begin to be shown also in fashion - the closed clothes (polo-necks with long sleeves, women`s trousers, opaque tights, dense fabrics) and dark tones (black, violet, cold gray and it is dark - blue). The economic depression will bring cheap rough fabrics (viscose, acryle, a tweed, simple wool) into fashion, will make clothes universal (the same polo-neck, a white shirt, a small black dress). It is hard to say what in crisis fashion has the economic reasons and that - psychological. For example, black color can be at the same time color of a depression and economy. The clothes anyway are reflection of mood of its owner.
They want that or not, but inveterate women of fashion should change the habits. Shopping will stop being habitual and pleasant occupation. For economy women of fashion should avoid expensive shops and to look for shops cheaper. The fashion will automatically come to poverty - big not on growth of an undershirt, teenage trousers, “ punk prikid “ bright cheap costume jewelry. All this will become the compelled trick of women of fashion in fight for the status of the woman of fashion which needs to be supported also during crisis. Crisis will force women of fashion to look at the clothes more ironically and more simply.
The paradox will be that inaccessible things will become even more inaccessible: crisis will not give the chance to live by the principle “ I will want - I will earn “ or “ I will want - I will take the credit “. Now to swallow of saliva at the sight of a mink fur coat or decent winter boots of the woman of fashion will be secretly not to seem ridiculous. Words will become the main motto of women of fashion: “ Simply, purely - means well! “ And research of grandmother`s chests will be not less fascinating occupation, than shopping.