Rus Articles Journal

How it is correct to set the object (task)?

to see the movement to dream to analyze whether tasks for day are truly made, it is necessary to learn to formulate the purposes correctly.

The purpose begins with dream. How to find the dream, you can learn here. The following stage - knowledge what is the purpose, and understanding of a difference between the purpose and a task. About it and about a short way drawing up the purposes (tasks) it is possible to read here.

Now we will pass to rules of statement of the purposes.

Ability to set the accurate, practical purposes and tasks is one of the main components of success.

How it is necessary to set the purposes that they were reached also with that result which is necessary for you? The purposes have to be clever. What does it mean? In practice of management there are so-called SMART - criteria which have to answer the purpose. SMART is the abbreviation formed by the first letters of the English words:

concrete (specific);

measurable (measurable);

achievable (attainable);

significant (relevant);

correlated to concrete term (time - bounded).

The word smart in translation into Russian means clever . Thus, the correct statement of the purpose means that the purpose is concrete, measurable, achievable, significant and corresponds to concrete term.

Let`s sort each criterion now and we will look at SMART - the purposes in practice.

Concreteness (S). Setting the purpose, first of all, it is necessary to ask itself a question: what do you want to receive as a result of its performance? Why this criterion is important? When you plan to make something, at you in the head the vision of result of performance of a task is formed, here it is important to concretize as much as possible.

Example. When you wrote

the purpose - to find advertizing platforms, you in mind left that was specifically meant (" newspapers; News Truth " magazines; Business Success banners on the Internet, advertizing in mailings and so on). When through some time you read only to find the advertizing " platforms; you can miss one of components. Therefore it is extremely important to write as much as possible specifically. What you wanted to make where you planned to look for, to whom you thought to call whom to attract. - it is better for thought to write down all ideas at once, every other day - two from them there will be no trace left also, and you will torment yourself with a question that I wanted - that, having written this purpose.

Measurability (M). Measurability of the purpose assumes existence of criteria (measuring instruments) which would allow to define whether the goal and in what degree is achieved. If there are no measuring instruments, it is very difficult to estimate results of the done work and to objectively control process. As criteria of achievement of the purpose you can use:

percent, ratios (for example, to increase sales volume by 10 - 30%);

external standards (for increase of level of service - a positive response of the client);

events frequency (it is admissible, efficiency of sales will be successful if every second (third, fifth) client repeatedly addresses for service);

average values (this measuring instrument can be used, when there is no need of break for results of activity, and it is only necessary to provide stability and to maintain quality of work, for example, three (five, ten) calls - letters, clients in day, month);

time (each hour, day, week);

measurability also includes also cost (for the personal purposes). The purpose - purchase of the TV needs to be noted the price ( US dollars).


to Increase the number of sales of TVs. Every day to make at least 1 (5, 7 etc.) sales.

Approachibility (A). At statement of tasks to you needs to consider the professional opportunities and personal qualities, that is to answer a question: how to keep balance between intensity of work and approachibility of result. The mechanism of installation of a level of the purposes will help with it. Its essence is in setting the purposes corresponding to the experience and specific features. At the same time the level should not be underestimated, and at the same time it is necessary to keep rather intensive rhythm of work.

Example. If you do not know

how many you are capable to make if you were not engaged in a tselepostanovka earlier, then you can increase results of the work step by step. At first slightly you raise a level to understand as far as you are prepared for implementation of higher requirements, and then, judging by result, you raise a level more and more. Gradually setting as itself higher purposes, you will give yourself the chance to be convinced that you do everything correctly.

The second option - statement of the purpose at which it is necessary to double productivity of activity. If you already achieved any objectives earlier and now plan to restore rate of work, to double indicators.

At the third option of installation of a level of the purposes the task to considerably raise indicators of work and to approach limit indicators is set. If there is already an experience in achievement of the purpose, you burn with an initiative already owing to desire to achieve bigger, are ready to working more tensely and to achieve good results.

And, at last, the fourth option - statement of the purpose is higher than a limit of opportunities. As it is already possible to draw a conclusion, such purpose will suit those who are most ambitious also much achieved. Good results of work and desire to remain the first do not allow to lower a level, and you can set more difficult purposes with confidence.


you can set the object to reach increase in sales of a product by 5%, 10%, 30%, 45%. Everything depends on your readiness in the matter. The it is higher, the above there can be a % of increase of sales.

Importance (R). Reflecting over whether the task possesses the importance, you have to answer a question why it is necessary to carry out this task, that is why it is important from the point of view of the purposes of higher level (up to strategic). to Know

why to perform this or that work, it is necessary in order that it is correct to place accents. For example, you plan to sort all papers which filled up your workplace. Most often, the fact of purity can not always have the importance (someone likes to work in creative chaos). For someone, for example, the fact that after cleaning and distribution of all " papers will be far more important; on shelves you will be able to find without effort and in a few minutes necessary papers (phones, notes).

Correlation with the concrete term (T). Each purpose has to have start date and date of the end. Purchase of the TV (2 weeks). Or, let us assume, increase in sales - term 2 months. That is during this term the purpose has to be executed.

The total purpose has the following appearance:

Increase in sales

S - Sale of 10 more units of household appliances (to daily norm)

M - for 20%

A - on the course of performance of the purpose to study methods of increase in sales, then the purpose will be more available and possible (to provide trainings for other employees)

R - increase of the income

T - within 2 months.

So, now you know the basic rules of statement of the purposes. Try to apply them, making (correcting) the purposes exactly today. You remember a proverb do not put off what can be made " today;? If you begin to follow these simple and remarkable words, you will not manage to notice how your efficiency will increase for 50 - 80%!

Clever purposes to you!]