How there are myths about junk food? Dietary fairy tales... Not so long ago at one Internet forum of participants asked to tell that they know and think about genno - the products modified (hypermarket). Answers were very different in the size, depth of knowledge of a problem and gravity of the attitude towards her, but in the majority quite reasonable. Only one which author gave opinion of the American acquaintance seemed strange: say, in the States all cabbage transgene. How many tried to ferment it - costs, the infection, weeks and does not turn sour...
For reference: today in the USA where - or yet there is no bed of hypermarket - cabbage . The small chest opened simply: the unlucky fan of a kapustka for certain lives in the apartment with double-glazed windows and the conditioner, and the last, probably, also is supplied with system of disinfecting. From where in its air yeast will undertake to skvasit cabbage? And the gourmet though at school also studied, of course, of any microorganisms does not think and argues as Winnie - Down: time cabbage does not turn sour, so it is the wrong cabbage.
It was the exceptional case when it was possible to observe the birth of the next myth about food. Usually they appear ready as if from nowhere: yesterday still slykhy did not hear, and today - who does not know it? And then for a long time loom somewhere on the periphery of consciousness - the fashion on saltless and sugarless diets passed long ago, and the phrase “ white death “ still in the course.
Strictly speaking, it is not obligatory for such myth to be connected with something real at all. The vast majority of gastronomic myths are devoted to quite real products, dishes and ways of preparation. Especially easily such myths when results of some research analyzing communication between level of consumption of a product And yes risk of a disease B get into the wide press are born.
Without applying for completeness of the analysis, it is possible to call several characteristic features of the products and ways of their preparation provoking a formation of myths. First of all, heroes (more precisely - anti-heroes) legends is more often than others there are products becoming mass. And while already all know about their existence, but for many they are still unusual.
On the contrary, dishes traditional, and more tnan that - with the high social status (festive, having ritual value etc.) the mass consciousness refuses flatly to recognize harmful whatever the science spoke on this subject. It is known what sophisticated, deeply echeloned defense is built around the habit by smokers. It happened to author of these lines to listen somehow from the familiar ecological activist to a passionate monologue about unpredictable consequences of industrial application of transgene technologies. Throughout all filippika my interlocutor popykhivat the sigarette fraught not foggy “ unpredictable consequences “ and quite concrete fatal diseases. And not only for her.
However, and the science can not always avoid influence of similar stereotypes. About two years ago all world agencies were flown by sensational news: biochemists from the Stockholm university found in the most popular products of fast food - hamburgers, potato chips and French fries - conditionally cancerogenic substance acrylamide which is formed at strong (up to hundreds of degrees) heating of starch on air. Without waiting for the publication in special editions, researchers published this result on specially called a press - conferences. Where asked them a question: whether contain acrylamide usual fried potato and home-made bread? The question was left without answer - it turned out that just did not come to alarmed scientists to mind to check “ simple and healthy “ homemade food . However, it is possible not to doubt - if they began with it, reaction of society to their opening would be absolutely other: “ to listen to these scientists, so in general everything is harmful! “ “ grandfathers - great-grandfathers ate and were healthier than us! “ etc. And here messages on extreme harm of fast food (rather new, but already all of the known form of food!) are perceived nearly with satisfaction. Only the children who are not remembering the world without " do not believe in her; McDonald`s “.
By the way, in our country the plot about harmful novelties and a healthy traditional cuisine was projected also on spatially - a political axis: “ our food - natural, and import - all on chemistry “. Alas, it is not simply incorrect - there are whole classes of products where everything is exactly the opposite.
For example, all aerated soft drinks of world brands - “ The Cook - " Coca; “ Pepsi - " Coca; etc. - become on natural sugar . The exception is made by the special dietary versions which are surely marked by a label of other color and the inscription light. Overwhelming most of the Russian producers of aerated water use only synthetic sweeteners of aspartamovy group (even by production of kvass - though such solution cannot wander about definition), specifying it only in small print as a part of ingredients.
But we will return to fast food with its terrifying reputation. He deserved it not only the fact that he that`s it now, before our eyes becomes a mass mode of food. Other its terrible crime against public stereotypes - industrial manufacturing techniques of food. Without seeing either initial raw materials, or the operations made over it, the consumer is always inclined to suspect that “ there something is added “.
However, and in relation to food such legends are not new: “ It was as well-known as the fact that candies of " factory; Br. Krakhmalnikova “ it is possible to get poisoned or that icemen do ice cream of milk in which bathed patients “. Of course, even only absolutely small child - such as Pavlik Bachey , the character of the well-known story of Valentin Katayev " could believe in this nonsense hundred years ago; The sail lonely " Grows white;. But inspired - that in it her adults. Of course, not the father - the doctor, and some semiliterate servants for whom the unnatural idea fabrichno of the made food was embodied in candies and ice cream.
Fear of uncontrollable manipulations is the cornerstone also of mass fears of hypermarket - products. However here she unites to more general phenomenon - mistrust of society to science and technologies created by it. Let`s note the surprising fact: discussion around transgenic crops lasts already the second decade, for all this time their opponents did not manage to find any case of harmful effects of hypermarket - products on the person - but the public opinion obviously inclines on their party. At the same time in Russia annually not less than ten people die of poisoning with mushrooms - and it does not harm reputation of mushrooms and dishes from them in any way. If someone thinks that only Russians can risk life for the sake of a titbit - let will remember that judicious Japan renders approximately the same tribute for commitment to fish dishes the fugue.