Graphic design. Who such designer - the schedule?Graphic design (from English design - a plan, the project, the drawing, drawing) represent specific area artly - design activity which is directed to creation of the visual messages distributed by means of mass media. This branch of design is relatively young, official date of its birth is considered to be 1964 when the First congress of the International society of the organizations of graphic design of ICOGRADA (International Council of Graphic Designers Associations) took place.
The graphic design in many respects differs from “ real “ design, which problem - to make convenient and beautiful what surrounds the person in everyday life. In this direction many experts work: designers of cars, machines, mechanisms, developers of household appliances, designers of furniture, creators of models of clothes, footwear, workers of similar creative professions. It is accepted to call such experts designers now (the construction designer, the designer - the colourist, the designer - the makeup artist, the designer of hairdresses, the designer - the fashion designer, the landscape designer, the interior designer, the designer - the stylist, etc.) .
The graphic design differs from “ subject “ designing by the fact that it is connected with art design, and the world of information. The modern designer - the schedule is an expert of a creative profession who not only owns the " methods; information design “ but also is the true artist who is safely using means of the fine arts in the work. Quite often works of graphic design are called visual creatives, and their authors possess the same rights, as well as to creators of works of art, sciences, literatures. Works of the best designers - schedules, having pronounced information character, at the same time have undoubted esthetic value and are worthy the highest art criticism assessment. In fact, the graphic design is the independent direction of modern applied art.
Today the graphic design is used in advertizing, publishing and the press, cinema, television, computer and electronic equipment, the sphere of public relations, other areas of mass information. Not without reason it sometimes very precisely is called communication design.
Means of graphic design create visual messages of the most different complexity and appointment - from the short advertisement to the multipage printing edition, from the small luminescent index to a huge indicating information display. Traditional means of the press, the computer equipment and other modern electronic means of display of information are for this purpose used.
Preparation of information messages by methods of graphic design is made by means of graphic images. On their basis ideas of any object, the phenomenon or process of the real world are developed. The graphic images grouped in a whole have to push the viewer to those conclusions which are necessary to the creator of an information message.
Thus, the designer - the schedule is “ visual " interpreter; the translator of information on the language clear to millions of people. By means of figurative signs it is capable to inform the addressee practically of any data, without resorting to long verbal explanations.
Results of creative activity of the designer - the schedule can be embodied in the most different look. These are leaflets, information prospectuses, advertisements, posters, booklets, business cards illustrated and the imposed strips of magazines, newspapers, books, etc. A number of designers specializes in area of creation of brands, labels, labels, other types of low-format printed materials pasted on a container and packing industrial and foodstuff.
Special area of graphic design is development of dynamic banners, indexes, propaganda installations, information displays, the operated light screens, etc. Especially violently also the teledesign connected with creation of prompts, endings, credits of movies, telecasts, video programs, electronic TV - announcements develops film. Despite considerable differences of objects of graphic design from each other, all of them are intended for ensuring so-called communicative function - communication function, and unites their common language of evident images.
Specifics of works of the designer - the schedule are that it has to not only give the audience concrete information, but also as appropriate present it. Therefore the designer - the schedule is and the designer able to choose the means necessary for the successful solution of this or that communicative task and the marketing specialist who easily is guided in the market of information and well represents who can be her potential consumer, and the psychologist knowing laws of visual perception. He always has to strive for the maximum informational content of the graphic decision, to “ visual eloquence “.
Quality and effectiveness of such decision is defined by many criteria by means of which it becomes clear, the text and the image how well correspond, the accuracy and novelty of information is estimated, miscalculates profited - from economic to moral. Thus, the aspiration to overcome a gap between evidence-based approach to the solution of the set information task and intuitive, emotional creative process is characteristic of practice of graphic design.
To give a professional portrait of the expert working in the sphere of graphic design, rather difficult. Today this area of art and science united artists of industrial graphics, designers of book production, creators of print and electronic advertizing, workers agitatsionno - art of decoration, etc. In their ranks there are pictorialists, printers, designers are the architects, journalists who are perfectly knowing the word and capable to briefly describe this or that event.
Here it is possible to see experts in the field of computer graphics and means of display of information. Today in the sphere of graphic design there is approximately the same situation which in the 15th century was observed in shop of engravers. There the special system of designations reflecting personal participation of this or that master in creation of a work of art was accepted: invenit - “ created composition “ fecit-“ executed “ penxit - “ painted a picture with which the engraving " is executed; sculpsit - “ cut out “ excudit - “ published “.
Similar to this system designers - creators create the visual solution of an objective, an art - designers - execute it in this or that area of graphic equipment, copywriters - prepare the text, develop advertizing slogans, appeals, etc. of
the Independent direction of graphic design the design of printed materials is. The press is one of the major mass media which in many respects forms not only public opinion and behavior of people, but also esthetic tastes of each separately taken person. Process of creation of printed materials is connected with need to order a flow of information, to make it the most evident, intelligible and convenient for perception.
The designer - the schedule decides how the idea, essence printed on a sheet of paper " has to be expressed; information message “ displays it language of evident images, competently chooses a look and if it is necessary, the corresponding design of the edition. It is capable to connect in the best way with each other the text and graphic material, having used at the same time uniform system of signs, illustrations, decorative jewelry and so forth
Distribution of information by means of the press or means of telecommunication has a number of features. If the printed materials give the chance to the reader independently to determine the speed and tactics of digestion of material, then means of telecommunication allow to increase rate of transfer and assimilation of information, to allocate in it the most important by means of special receptions. Here methods of graphic design are not less significant, than by preparation of printed materials.
Thus, information prepared for visual perception of the person is result of close interaction of graphic design and modern equipment today. It is possible to tell that the design of visual information is the creative activity based on synthesis of art and exact pragmatical calculation.
Even more often for preparation of visual messages computer programs are used. It considerably accelerates and facilitates work of designers - schedules. But what powerful would not be the computer, it will never replace the expert possessing art taste capable to generate ideas and to embody them.